Client Type: Intuitive & Life Coach. Personal brand

Industry: Wellness & Personal Development

Deliverables: Complete Brand Identity, Website Design (5 pages), Sales Pages, Instagram Audit, Branded Images

Timeline: 4 weeks

Sonya Hayes is an intuitive and life coach helping people reconnect with their bodies, feel their emotions fully, and live from their truth. Designed to communicate safety and transformation, the brand identity system balances warmth with professionalism — creating a grounded, premium presence for deep healing work.

Brand Strategy

• Target Audience: Men and Women of all ages seeking emotional healing and body reconnection

• Brand Personality: Grounded, safe, warm, inviting, transformative, professional

• Key Differentiator: Conversational, body-centered approach helping clients reconnect with suppressed emotions and live from their truth

• Core Message: "Guiding you back to your truth and connecting you to your emotions"

• Visual Direction: Sophisticated calm meets approachable warmth

• Color Psychology: Sage green (grounding), warm neutrals (safety), dusty purple (transformation)

Brand Identity

Complete brand identity system including signature logo, sophisticated color palette, editorial typography pairing, and calming imagery direction.

Website Design

Strategic website design featuring clear value propositions, emotional storytelling, and conversion-focused CTAs. The design balances aspirational imagery with grounded, actionable messaging.

Personal storytelling through vulnerable narrative and authentic photography. Polaroid-style images create intimacy while maintaining professional credibility.

Conversion-optimized sales page that educates without overwhelming. Transparent pricing, clear process, and strategic testimonial placement remove friction and build trust.

Website Design

Strategic website design featuring clear value propositions, emotional storytelling, and conversion-focused CTAs. The design balances aspirational imagery with grounded, actionable messaging.

Personal storytelling through vulnerable narrative and authentic photography. Polaroid-style images create intimacy while maintaining professional credibility.

Conversion-optimized sales page that educates without overwhelming. Transparent pricing, clear process, and strategic testimonial placement remove friction and build trust.

Branded Aesthetic Images

Custom branded quote graphics and virtual photoshoot of client. Each graphic reinforces core messaging while maintaining brand aesthetic and consistent presence.