Client Type: Wellness Meets Wealth Membership Community
Industry: Coaching & Online Wellness
Deliverables: Complete Brand Identity, Website Design, Content System
Timeline: 4-6 weeks
GLOW Society is a wellness membership for women entrepreneurs who are ready to thrive without the hustle. Designed for the woman who wants sustainable success, the brand needed to communicate luxury self-care, community, and anti-burnout messaging while standing out in the crowded wellness space. The challenge: create a visual identity that feels aspirational yet approachable, premium yet peaceful.
Brand Strategy
• Target Audience: Female entrepreneurs, 28-45, building businesses while prioritizing wellness and balance
• Brand Personality: Calming, sophisticated, empowering, nurturing, luxurious
• Key Differentiator: Anti-hustle positioning in wellness coaching space
• Core Message: "Because thriving is the new hustle"
• Visual Direction: Spa luxury meets modern femininity with vintage glamour touches
• Color Psychology: Blue (calm, trust, peace), Pink (feminine, soft power), Brown (grounded, luxury, warmth)
Brand Identity
Complete brand identity system including primary logo with elegant typography, sophisticated color palette blending calming blues with warm browns and soft pinks, editorial typography pairing, and luxury spa-inspired imagery direction featuring vintage glamour and self-care rituals.
Logo Variations
Flexible logo system designed for versatility across all brand touch points.
Membership Sales Page Design
Strategic sales page design featuring problem-agitate-solution flow with clear value propositions and conversion-focused CTAs. The design balances aspirational lifestyle imagery with actionable messaging, guiding visitors from awareness (anti-hustle positioning) through transformation (membership benefits) to action (founding member offer). Includes FAQ section addressing objections and social proof elements building trust.
Social Media Ecosystem
Content Templates
Carousels, Single Posts, Reel Covers.
Instagram Story Sequence
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Branded Aesthetic Images
One of a kind branded images. These branded physical elements transform the membership from digital product into tangible lifestyle identity, creating desire beyond course content and fostering community belonging through wearable branding.
Result
A cohesive luxury wellness ecosystem positioned to:
✓ Command premium pricing ($44-$444 recurring revenue)
✓ Attract high-value wellness-focused clients instantly
✓ Stand out in saturated coaching market through anti-hustle positioning
✓ Build authority through consistent visual storytelling
✓ Create community identity through branded physical products
✓ Convert cold traffic through strategic sales funnel design
✓ Foster belonging and transformation (not just information delivery)
Ready to elevate your brand?
→ Let’s design your transformation.
